ideas, compiled
Practical writing on product, software, AI and the calls founders make along the way. What we learn while shipping, written down.
Shipping
Lovable, Bolt and Cursor can get a founder to a clickable product in a weekend. The gap between that and something people pay for is smaller than a rewrite, and bigger than most people expect.
AI Engineering
An AI feature always returns something, so it never looks broken. A small set of real examples, checked by hand first, is how you find out whether it actually works.
AI Agents
Most jobs pitched as agents run better as a fixed sequence of steps, with a model in one or two of them. Here is how we decide what a product actually needs.
Product
Flipping the layout is the easy part. Numbers, mixed text, forms, type and icons decide whether an Arabic version feels built for its reader or translated for them.
AI Strategy
A practical roadmap for adding AI capabilities to legacy systems without a full rebuild. What works, what doesn't, and where to start.
AI Engineering
Breaking down the two dominant approaches to enterprise LLM customization — with honest trade-offs and cost implications for real deployments.
AI Automation
Separating hype from reality in the AI agent space. What business processes are genuinely automatable today and what ROI looks like.
A question, an idea or a whole product. Tell us, even if it is still rough.
